Multi Touch Monitor – Improves With The Right Apps

muti touch monitor

People have begun to realize that the multi touch monitor can be used in many different ways aside from smart phone, computer and laptop screens. While its main uses remain smart device and computer screens, businessmen of every type are finding new uses for the multi touch monitor.

Among the many uses for such screens is for presentation purposes in offices, as teaching aids in educational establishments, and to aid collaboration in project planning and graphics related work. The same multi touch screens are often used to promote products in exhibition booths, showrooms, store windows and external advertising kiosks. As the technology used in multi touch screens continue to improve, its already long list of beneficial uses is expected to grow even more.

However most people only speak of computers and computerized this and that even when discussing the merits of touch screens with multi touch capabilities. All these people gush about is how powerful these touch screens and the computers that run it are. Very few people separate the capabilities of the hardware from that of the software. In fact the two work in tandem, complementing and enhancing the capability of each. This is why organizations such as the Information Technology Industry Council encourage development of both hardware and supporting software apps.

While the latest multi touch monitors have loads of capabilities unheard of just a few years ago, they still benefit from using the most appropriate software for the intended use. Since hardware and software have to work together, it is only logical to choose the most suitable of software and hardware combination to maximize the benefits from multi touch monitors.

Here is a list of software applications which will magnify the power of your touch screens to make it more suitable to your particular set of requirements:

  1. You can use specialized applications that compile all your applications into a central control panel. By using these types of central control apps adjusting configurations and settings is made more convenient.

  2. There are lots of application software which enable you to load various types of contact forms onto your multi touch screen. Through these on screen forms your prospective clients can request for more information about your products or services or join a mailing list for information and promotions. Some forms can be used to conduct surveys and collect valuable information about your target market.

  3. Some applications allow you to create markings on videos top of the images shown on your touch screen. This feature improves your ability to clarify complex portions of a presentation with ease.

  4. There are some software applications designed to load customized gestures for use during presentations. An example is one which gives the ability to use simple swipes to operate slideshows.

  5. There are software applications which can turn your multi touch screens into powerful teaching aids by simulating a whiteboard. The only difference is that this virtual whiteboard is interactive to boot!

When you are considering improving the use of your multi touch monitors, you should not neglect the supporting software.

Telemarketing Software Improves Efficiency

telemarketing software

The days when a phone list, a pen, and a highlighter were the main telemarketing tools are long past. And potential clients are now more discerning, especially since there are several pieces of legislation which prohibit unsolicited attention. Fortunately, there is a large number of available telemarketing software which multiplies the efficiency of telemarketing efforts. Some telemarketing software are even designed to work within the limits set by local and federal regulations limiting unsolicited calls. Most contact centers, including those affiliated with the National Association of Call Centers use some form of telemarketing software.

The greatest advantage offered by the use of software designed for telemarketing is increasing the efficiency of selling efforts. The features in these powerful programs enable telephone sales personnel to field more calls and to close more sales simply by being more systematic.

One of the first thrusts of a business is maintaining and nurturing their relations with their current clients. Toward this end telemarketing software usually has prepared scripts so that each agent speaks the same language in presenting a company’s products and services. Prepared dialogues also help sales agents overcome client objections or rejections consistently.

Onboard messaging features help the agent gather valuable information about each interaction with a client. In cases of successful sales, this enables the company to select a winning approach which can then be replicated throughout the organization. In cases of failures, this allows the company to take corrective actions to improve sales performance. At the very least, any information gathered about a client helps in creating a profile that will be helpful in future interactions.

There are also databases which keep a record of past interactions with each client so that the maximum level of information is available to the sales agent making the call. In some cases, such information allows the company to choose a telemarketing agent the client is comfortable with to make the call. With such information telemarketing calls can be tailored and personalized to suit the client’s profile, making them more effective.

When a company needs to expand past its current list of clients, grabbing the nearest phone book is no longer an option. Telemarketing software with automated lead generation features which are designed to come up lists of high quality leads are now available. In addition these software also take note of current local and national laws while generating leads; thus those people who are enrolled in no-call lists are automatically excluded, for example. The lead generation feature is also helpful in generating business to business (B2B) leads that take into consideration information available from various business listings.

Information about individual telemarketing agents and unique campaigns are also valuable. Most telemarketing software have reporting features which allow management to review performance based on pre-determined metrics. This is useful in giving a clue on which particular agents need redirection and which agents are more successful. Similarly it will show which campaigns need to be adjusted and which ones can be continued.

All of these lead to only one final advantage: more efficient calls which present the company and its products and services in the best light to its target client base. Perhaps it is time you considered using telemarketing software.

Access Control Systems Deter Intruders

access control security systems

The best defense against unauthorized entry or outright intrusions are good access control systems.  Simply defined access control is really defining who may enter where, and when he may enter.  Generally speaking entry to areas within protected premises should be limited only to those who need access.  Further limits may be set to identify only specific times when certain people may enter restricted areas.  There is normally no reason for a dayshift worker to require access to his workplace after working hours; shift changes and work required after normal working hours can be handled separately.

The most basic elements of access control are physical barriers and access control points.  Physical barriers may be walls enclosing a compound or the walls of a building.  The physical barriers contribute a lot to the effectiveness of the whole access control system.  It would make no sense, for example, to have state of the art access control systems installed in a place with flimsy compound or building walls.  The system is just as strong as its weakest link.

Access control points may be gates, doors, turnstiles or other points of entry where access or flow may be restricted.  In the olden times simple access control involved mechanical keys; whoever had keys may enter, and those that don’t have to ask someone with a key for access.  Keys to the most restricted spaces were only given to those who need them and very senior managers.  It was relatively effective unless the key is lost or copied.

Nowadays, most access control points are protected by electronic locks fitted with readers or keypads.  Access is granted through pin codes, passwords, swipe cards, proximity cards, or biometric readers.  In advanced systems the identities of persons granted access are integrated to the pins, passwords, cards or their biometric data.  This allows tracking and recording of the identities of persons who enters each space along with times and dates of access (who entered where, when).  Security companies affiliated with the Canadian Security Association often stock many types of access control devices to choose from.

There are also options to break down industrial complexes into zones and zones into particular rooms and spaces.  Each level of access control makes it just that little bit harder for unauthorized persons to gain access to areas where they should not be.  In many applications light barriers such as turnstiles are used in conjunction with the presence of physical access control security personnel

It is not only home and business owners who use surveillance to their advantage.  Thieves and other miscreants also survey their targets before they make their move.  Having effective access controls in place makes it harder for thieves to plan a heist or whatever illegal activity they may have in mind.  To further complicate entry and exit for intruders, some business and industrial plants frequently vary the location and types of barriers in their premises; it works just like frequent password changes.

Good access control security systems are the best deterrents for unwanted intrusions; surveillance, monitoring and recording systems come a close second.  These systems work best when designed and installed with the help of security experts.


Hybrid Cloud – The Pros and Cons

hybrid cloud solutions

With the advent of cloud-based computing, there have been many debates about which type of cloud environment is best.  Some maintain nothing beats a private cloud, others say a public cloud shares resources better, and there are more people who say a hybrid cloud solutions for small business environment is best.  In order to compare the benefits of the three or even just to list the pros and cons of a hybrid, we really need to understand all three types.

A private cloud is one created for and used by a single group or business enterprise.  Private clouds are usually hosted on-site.  It affords its users better control of stored data and their locations, resource allocation and flexibility.  These advantages though come at a price that some companies may not be able to afford.  Private clouds require a lot of expensive hardware and software to set-up, and its maintenance would require hiring the services of IT people with specialized skills.  People at the Cloud Security Alliance will have a better idea of the skills it takes.

A public cloud on, on the other hand, is set up by cloud services or cloud solution providers.  These companies spend lots of money building a cloud that offers data storage, applications and IT functions to the public.  Its main advantages for the user include not having to invest on expensive hardware and software, pay-per-use or pay-as-you-go modes of charging, relative flexibility, ease of use, and remote access.  Its main disadvantages include less control over resource allocation, fewer options for customization and a bit less security.

Hybrid clouds deploy data and computing functions in both local and private clouds.  As such, hybrid cloud solutions possess some of the advantages and disadvantages of both public and private clouds.  Capital expenditures would not be as much as the requirement for a private network, but it will be required.  Data on public clouds will not be as secure, and those on private networks will be only enjoy greater security at a greater cost.  So what makes hybrid cloud solutions better?  Their being hybrid.  It allows businesses to choose which processes and data warrant higher levels of security at greater cost, and which ones should prioritize cost savings.

That being said, there is no one-size-fits-all approach to this.  It’s hard to imagine a nation’s spy agency, for example, using a public cloud.  For most businesses, a hybrid cloud would offer the best chance of maximizing benefits for balancing security concerns with cost.

Netapp Ottawa On Dealing With Cloud Storage Security Issues

netapp kanata storage virtualization solutions ottawa

A majority of business organizations now use cloud storage solutions, such as those offered by companies like Netapp Ottawa.  These organizations have dipped their toes into the cloud storage environment despite concerns about security and data privacy.  To be quite candid, security improvement measures implemented by cloud storage service providers have done a lot to allay the fears of their clients.

Demand for even more cloud storage space has continued to grow despite all the challenges faced by both users and the cloud storage providers.  To handle the data administration more effectively Netapp Ottawa storage virtualization has been utilized.

Organizations such as the Cloud Security Alliance believe that clients of cloud storage solution providers can do a lot to improve data security on the cloud.  Here are some steps you can take to make the data you have stored in the cloud a lot more secure:

a)       Pick a storage vendor that uses the “zero Knowledge” approach to cloud data storage.  Under this system all data stored in the cloud is encrypted.  You and whoever you grant access to, are given decryption keys which you use whenever you download stored data.  Data stored in the cloud is then kept away from the prying eyes of outsiders.  It is important that you share data to outsiders only after they are downloaded.  Sharing data in the cloud presents opportunities to attack the decryption key

b)       It is better to choose cloud storage service providers from your own country, and whose servers are physically located locally as well.  The laws, rules and regulations of your country can more effectively protect your interests when dealing with local providers.

c)       Choose a cloud storage vendor who has a good business track record, much like Netapp Kanata.  Remember that you will be entrusting valuable, sometimes proprietary, data with them.

d)       Read the fine print in the service contract.  Pay particular attention to cloud storage vendor accountabilities in case of data loss.

e)       Consider using a hybrid cloud approach where the most critical pieces of data are store in physical networks which afford you greater control.

f)         Increase the security awareness of your staff.  Most cases of security breaches come from improper safeguarding of passwords and keys.

Consider using Netapp Kanata storage solutions.  All it takes is a call.

Mindshark Marketing Enhances Your Online Reputation


Mindshark Marketing offers reputation management to safeguard all the positive perceptions of your brand, product or services which you have built online.  It is a perfect complement to Mindshark inbound marketing.

Reputation management covers a wide range of services required to enhance, grow, and maintain a favorable perception of a company, brand, product or service online.  The enhancement part is not a process that produces overnight results.

Companies such as Mindshark who provide online reputation management services use a number of proprietary tactics to slowly build-up brand awareness, and the aim of ultimately obtaining brand loyalty.  Companies rightly have very lofty regard of themselves and the products or services they offer.  Proper reputation management aims to get public perception in line with how a company sees itself.

Then follows a need to maintain, grow and protect the reputation that has been built-up through hard work over an extended period of time.  Maintaining requires monitoring the public’s comments and perceptions and initiating measures to respond to their concerns.  Prompt corrective measures to address criticism are essential to containing damage to a company’s online reputation; negative comments spread at a much faster rate than positive ones.

Over time, online reputation management companies have learned to use, or in some cases even develop their own software that watches out for negative comments online.  This allows faster response to limit any damage.  Then other proprietary techniques are used to lower the search rankings of any unfairly negative comment to the point where they are virtually invisible.  For good measure, in cases of severe criticism, online reputation management companies issue their own comments or other forms of online content with a positive slant.

Since social media platforms provide almost instant results, negative comments there need to be addressed posthaste.  Criticism has this nasty habit of getting passed around at a much faster rate than any form of praise would be – the rate is very much faster through social media.  It is essential to keep the methods used within ethical bounds; the Canadian Marketing Association’s Code of Ethics for its members should be a good guide.

Most web surfers or potential clients will only get to know your company through its online reputation.  Retaining the services of professional reputation management companies such as Mindshark content services is a very wise investment.

Freight Brokering Software Features You Should Look for

There is a whole bunch of trucking software in the market. Selecting ones of them is not an easy task. While choosing one you should keep in mind the size of your business and your specific needs and demands about a freight brokering software. However, there are certain basic features that you should look for in one such software.


The drivers are the pillars of your business. The software should allow you to maintain a record for each and every driver. Say for example, how much revenue he generated for you along with expenses for a trip or for any time period. In case you find a driver who is not up to the mark, you can talk to him about the glitches or replace him if need be.

The software should have provision of indexing bill of lading number and seal number. In case you need to know the bill of lading number or seal number after  a couple of months you can find it with a few clicks.

The software should allow you to keep comprehensive notes for each load that you hauled. This gives you the ability to make better more profitable decisions which adds to your bottom line. You should be able to keep track of your revenue for each load. You will know what kinds of transportation assignment are bringing in more revenue. You can invest more there to increase your proficiency. Besides incomes, the software should also be able to monitor expenses. Some software recommends ways of reducing expenses by saving on fuel or time.  It will locate suitable routes and schedule delivery times when there will be least traffic on the road. It should generate good statistical reports to know where you are standing.